Competed with the true concept

Nowdays, so many big retailers who entered and sold in and around housing was the threat for the small retailer. However, around the number of small retailers who died because of the expansion of the giants, there were also those who continued to stand firm expanded their business.

Along with these are several important matters that must to know for the small retailer to be able to expand the business, although get the competition from the big retailer:

1. Know your market.
You must know demography (the age, gender, and the income of your customer).
You must also know the service and the thing that were needed, as well as the level of your customer's loyalty.

2. Know how your customer considered your shop.
You know that your customer regarded your shop clean, safe and like that in hoped for most customers.

3. Increase the promotion of the shop.
You could give the opportunity to your customer to be involved in various promotions like: Demo the product, the fund-raising, the auction, et cetera.

4. Develop the rule "Without compromise"
you must do what the customer ordered, without the compromise.

5. Always competition
You must always monitor your competitor being good in the matter of knowledge, display the product, the service and the customer's attitude to your kompetitor.

6. Fill the competitor's emptiness.
When your product was the same as the competitor's product, be provided by you the better quality. Fill the competitor's emptiness with the number of product variations that more special. Like: the trade-marked product, the high quality, had fashion style for the future.

7. Provide supplies as soon as possible.
You could do it by co-operating with the retailer's similar peer to take the product quickly if the customer's urgent request or stock diminished.

8. Recognised Product.
Increased knowledge about the product that was sold by you, so, as you found it easy to explain it to the customer.

9. Do the personal approach to the customer.
You better know the names of the customer, sometimes showed big attention to them, but also gave comfort to the customer when shopping.

10. Offer something 'extra'
For Example to deliver or pick up the order or something that was other that was felt as the "service extra"

11. Reduce the supervision.
Many customers were not comfortable if many bans / supervision ,including so many cemara the supervisor