12 matters that must be paid attention to for the pavement businessman

The experts in the management often formulated principles began efforts with the term 4 P, that is:

- Place,
- Price,
- Product
- Promotion.

4 P this, is linking to 12 principles of pavement efforts of the success.

PLACE.
1. At the edge of the road.
Almost all the businessmen of the pavement restaurant said that the location at the edge of the road to be the best location in opening pavement efforts. This road must be to the location of the centre of the bustle, like: the Mall, the office complex and housing.

2. The traffic 24 Hours
Apart from was in the centre of the bustle, this road was also busy in through by the vehicle and humankind.The busy traffic for 24 hours, had the special superiority.

3. Parked that easy.
With the development of efforts and the development of the customer, the parking lot that was easy to become the following condition. Increasingly many customers who wanted to get this comfort, because often they came with the party or the family.

PRICE
4. The Cheap Price
One of the typical characteristics of the pavement restaurant was it price that was cheap, was covered by the person who had low and middle economics.

5. Not Easy to make the Price Up
As continuation of the principle of this cheap price, generally, the businessman of the pavement restaurant also did not find it easy increase the price of the product, although the price of the raw material has risen. Apparently they understood, that, their customer was sensitive to the price increase. That was the reason, the price increase in the pavement restaurant took place slow, than the prices generally.

6. Benchmarking to quick-selling Modern restaurant
To be certain of the price that was determined by them, they usually did "survey" about information to the modern and quick-selling restaurant that presented the similar serving. From survey this price, they afterwards appointed the price below in general the price of this quick-selling restaurant.

PRODUCT
7. Unique
All the successful pavement restaurants relied on the unique and typical menu.
Most got him from the recipe of regional food.

8. The consistency of taste
Consistency in the taste of being the important matter. For example consistency in the taste of rice and the fried chicken in maintained continually. Whereas, to increase the taste variation, they more chose to increase the new menu.

9. The quick service
As part of the presentation of the serving, the fast service was the principle that in handled seriously. The businessmen of the pavement restaurant realised, their customer came to their restaurant indeed to enjoy the serving because of being hungry. The slow service really Disappointing the customer.

10. The informal atmosphere and simple.
The atmosphere of the informal and practical pavement restaurant really in liked the customer.

PROMOTION
11. From the Mouth to the mouth.
In accordance with the informal characteristics of efforts, in the beginning stage, some businessmen of the pavement restaurant carried out the promotion with the method from the mouth to the mouth. Also visited offices around the location of their pavement restaurant and invited the employees to taste his menu (the testing)

12. Built the Loyal customer
Generally successful efforts of the pavement restaurant quickly got the customer continue to that was loyal. This became serious attention from the businessmen of the pavement restaurant because from these loyal customers usually came new customers, in fact order in large quantities.